Most people assume a website fails because it looks outdated or unattractive. But in reality, design isn’t the biggest reason people leave—functionality is. If your site is frustrating to use, visitors won’t stick around, no matter how beautiful it is.

The One Page Your Website Needs for More Conversions

Your website might have a homepage, about page, and services page—but is it missing one of the most powerful tools for converting visitors into customers?

Most business websites overlook a case studies or testimonials page, even though it’s one of the best ways to build trust and credibility.

Why Social Proof Matters

People don’t just want to hear what you do—they want proof that it works. A dedicated case studies or testimonials page helps potential customers see real results from real people, making them more likely to trust your business.

What Makes a Great Case Study Page?

A strong case study or testimonials page should include:

✅ Real client stories – Showcase the journey of your customers and how your business helped them.

✅ Before-and-after results – Highlight measurable improvements that demonstrate the impact of your services.

✅ Screenshots, numbers, and specifics – Data-driven proof (such as stats, charts, or images) makes success stories more compelling.

The Power of Social Proof

People trust other people more than they trust marketing. When visitors see that others have had positive experiences with your brand, they’ll feel more confident about choosing you.

If your website doesn’t have a case studies or testimonials page yet, it’s time to add one.

Recap: Build Trust with Proof

A case studies or testimonials page isn’t just a nice extra—it’s a must-have for building credibility and increasing conversions. Real stories, real results, and real data can make all the difference in turning visitors into customers.

Do you have social proof on your site? If not, now’s the time to add it.

Your Designer

I’m Mikkel Calmann, a certified Squarespace designer and Circle Member. I’ve worked with businesses of all sizes, crafting strategic websites that look great and perform even better. If you’d like to discuss a project, feel free to email me at mikkel@typza.com or reach out to me here. You can also book a free 15-minute consultation here.