If a visitor lands on your website and can’t answer these three basic questions in seconds, you’re losing them:

What do you offer?
Who is it for?
How can they get it?

These seem simple, right? But you'd be surprised how many websites fail to answer them clearly. And that confusion can cost you business.

Why Websites Fail to Engage Visitors

Many websites fall short because they:

Use vague, fluffy language: If your content is focused more on your brand than the visitor’s needs, they won’t know how they benefit from your product or service.
Lack a clear call to action (CTA): Whether it’s buying a product, scheduling a call, or signing up for a newsletter, visitors need a direct path to take action. Too many CTAs or no CTA at all can lead to confusion.
Confuse visitors instead of guiding them: Your website should guide visitors smoothly toward their next step. If it doesn’t, they’ll likely leave to find a competitor with a clearer message.

How to Fix It: Keep It Simple, Clear, and Focused

Your website should be clear, simple, and focused on your visitor's experience. Focus on answering the three critical questions in a straightforward way, so visitors immediately understand what you offer, who it’s for, and how they can take the next step.

Clear messaging: Use simple language to explain what you do and why it matters to the visitor.
One CTA: Focus on one clear action that you want visitors to take next. Don't overload them with options.
Guided navigation: Make the visitor journey as simple and intuitive as possible, so they don’t get lost.

The Benefits of Simplicity

By making your website simple and clear, you’ll:

Increase conversions by making it easier for visitors to take action.
Provide a better user experience that keeps people on your site longer.
Build trust by eliminating confusion and offering a straightforward path.

Short Recap: Keep It Simple

Is your website clear, direct, and focused on the visitor’s needs? If not, it’s time for a redesign that answers those three key questions instantly. Make your website all about them, not you, and watch your business grow.

Your Designer

I’m Mikkel Calmann, a certified Squarespace designer and Circle Member. I’ve worked with businesses of all sizes, crafting strategic websites that look great and perform even better. If you’d like to discuss a project, feel free to email me at mikkel@typza.com or reach out to me here. You can also book a free 15-minute consultation here.