If your website isn’t converting visitors into customers, your call-to-action (CTA) might be the problem. A weak, hidden, or unclear CTA confuses users and costs you sales. The solution? Make your buttons look like buttons. A strong, visible, and compelling CTA can make all the difference in driving clicks and conversions.

The Simple Trick That Made My Websites Convert Better

Want an easy way to get more conversions from your website? Make your buttons look like buttons.

Too many websites hide their call-to-action (CTA) behind weak design choices, making it hard for visitors to know what to do next. If your CTA isn’t clear, people won’t click it—and that means fewer leads and sales.

The Most Common CTA Mistakes

🔻 Hidden as plain text – A CTA that blends into regular text doesn’t stand out, making it easy to miss. Visitors shouldn’t have to search for the next step—it should be obvious at a glance.

🔻 Blended into the background – If your button is the same color as the rest of the page, visitors won’t even realize it’s clickable. Your CTA should contrast with its surroundings so it naturally draws attention.

🔻 Too small to notice – If your CTA is tucked away in a corner or designed as a tiny button, it won’t grab attention. A call-to-action should be visually prominent, ensuring visitors see it instantly.

How to Make Your CTA Stand Out

A strong CTA should be impossible to ignore. Ø
Here’s how to make it work:

✅ Big enough to stand out – Your button should be large enough to immediately catch the visitor’s eye, but not so large that it looks unprofessional. If people don’t see it, they won’t click it.

✅ A strong color contrast – Your CTA should pop against the background. A neutral or low-contrast button (like gray-on-gray) will go unnoticed. Instead, choose a bold, high-contrast color that guides the visitor’s focus toward taking action.

✅ Clear and direct text – Your CTA should tell users exactly what happens when they click. Instead of vague text like “Learn More,” use action-driven wording that encourages engagement:Ø

➡️ “Get a Free Quote” – Communicates value and urgency.
➡️ “Start Your Free Trial” – Reduces risk and encourages sign-ups.
➡️ “Book a Consultation” – Makes the next step clear and easy.

Recap: Make It Obvious

If your CTA is weak, your website is losing conversions. A clear, bold, and compelling button can make a huge difference in guiding visitors toward action.

Take a look at your site today.
Is your CTA obvious?
If not, it’s time for a change.

Your Designer

I’m Mikkel Calmann, a certified Squarespace designer and Circle Member. I’ve worked with businesses of all sizes, crafting strategic websites that look great and perform even better. If you’d like to discuss a project, feel free to email me at mikkel@typza.com or reach out to me here. You can also book a free 15-minute consultation here.